Custom Shopify

Budget: $26,879.17 | Est. Hours: ~144h 35m | Platform: Shopify

A fully custom-designed Shopify ecommerce store built from scratch. Includes custom design mockups for all pages (homepage, inner, ecommerce), copywriting, product upload, store setup, SEO migration, launch and post-launch QA. This is our most premium and time-intensive build.

Shopify-specific: Uses Liquid templating (not PHP/WordPress). Hosted on Shopify platform - no server setup or server QA. Payments via Shopify Payments. Apps via Shopify App Store.

Use This Template When…

Client specifically wants Shopify (not WooCommerce) as their ecommerce platform
Client wants a fully custom design - not theme-based
Client needs copywriting included
Client has products ready in a CSV or can supply product data
Client budget is $27,000+ and timeline is 12-16 weeks
Client has an existing site requiring SEO URL migration
Client agrees to 2 rounds of design revisions per stage

Do NOT Use - Escalate to Daniel When…

Client wants WordPress/WooCommerce instead - use Full Custom WooCommerce
Client wants a theme-based Shopify store - use Themed Shopify instead
Client does not need ecommerce - use a WordPress website template
Client has a large/complex product catalogue (100+ SKUs, complex variants, bundles)
Client needs custom Shopify app development or complex API integrations
Client needs subscriptions, B2B pricing, or marketplace functionality
Client needs ERP/POS/inventory integration (Xero, MYOB, Unleashed etc.)
Client wants more than 2 rounds of design revisions - extra scope
Budget is under $20,000 - scope will not be covered

Project Phases

Project Setup - $350 | 1h 45m

Invoicing - confirm deposit received
Project Handover - set up Accelo job, assign team, brief developer

Phase 1: Mockup / KR / Demo Setup - $6,758.33 | 34h 10m

Admin / Client Communication
Shopify Dev Setup (store creation, theme scaffold, dev environment)
Homepage Mockup - up to 2 rounds of revisions + approval
Keyword Research and Meta Document - revisions + approval
Inner Page Mockup - up to 2 rounds of revisions + approval
Ecommerce Pages Mockup - up to 2 rounds of revisions
Website Design Sign-off

Phase 2: Development - $12,050 | 60h 15m

Header and Footer (Liquid templating)
Homepage Development
Inner Pages Development
Ecommerce Pages Development (product, collection, cart, checkout)
Product CSV Upload
Ecommerce Store Setup (Shopify Payments, shipping, tax, apps)
QA / Test
Development Sign-off

Dev phase is 60h vs ~35h for WooCommerce. Shopify Liquid development is more involved - factor this into timelines.

Phase 3: Copywriting - $1,575 | 10h 30m

Content Writing
Content Approval (up to 2 rounds of revisions)
Content Sign-off + Upload

Phase 4: Optimisation / QA - $1,900 | 10h

Mobile Optimisation
Website Page Speed Optimisation
Onsite SEO - Implement Meta Tags

Phase 5: SEO Migration - $1,500 | 14h

Pre-Development: Identify Priority Pages, Website Backup, Page Speed Data, URL Mapping and Redirections
Pre-Launch: Analytics and Tracking, Staging check, Conversion and Sales Tracking, Page Speed Benchmark
Post-Launch: Check redirects, GA4, Robots.txt, Sitemap, Structured Data, Conversion Tracking, Priority Pages spot check

Phase 6: Pre-Launch - $262.50 | 1h 15m

Approval to Launch
Pause Live Campaigns (if any)

Phase 7: Launch - $1,400 | 7h

Website Launch (Shopify domain connect, DNS, SSL)

Phase 8: Post-Launch - $950 | 5h

Training Session - 3h (Shopify admin, products, orders, apps)
Dev QA
SEO QA

No Server QA in this template - Shopify handles all hosting. No cPanel or server updates needed.

Phase 9: Wrap Up - $133.33 | 40m

Website Is Live Notification
Sign-off Task - Complete Project

Notes for Sales

Our most expensive build at $26,879 - set expectations clearly. Timeline: 12-16 weeks minimum.
Shopify has a monthly subscription cost the client pays directly to Shopify - make sure they know this upfront before signing.
Product CSV upload included but scoped for standard catalogues. Complex variants, bundles, or 100+ SKUs - flag to Daniel before quoting.
Store setup covers standard Shopify config. Custom shipping rules, subscriptions, or B2B pricing = extra scope.
No server QA or server management - Shopify handles all hosting. Good selling point for clients who do not want to manage a server.
Training is 3h - longer than WordPress. Covers Shopify admin, products, orders, apps, and basic store management.
Always pause Google/Meta ads before launch - co-ordinate with the ads team.
Design revisions capped at 2 rounds per stage. More = extra scope, flag to Daniel.
If client wants a theme-based Shopify store - use Themed Shopify instead.