Custom WordPress

Budget: $14,479 | Est. Hours: ~82h | Accelo Template ID: 220

A fully custom-designed and developed WordPress website built from scratch. Includes design mockups, copywriting, development, SEO migration, launch and post-launch QA.

Use This Template When…

Client wants a completely unique, custom-designed website (not theme-based)
Client needs a multi-page site (typically 5+ pages)
Copywriting is required - Numero will write the content
WordPress platform is confirmed (no ecommerce needed)
Client budget is $14,000+ and timeline is 8-12 weeks
Client has an existing site requiring SEO URL migration
Client agrees to 2 rounds of design revisions (homepage + inner pages)

Do NOT Use - Escalate to Daniel When…

Client needs ecommerce / online store - use Full Custom WooCommerce
Client wants a theme-based design (not custom) - use Theme WordPress
Client needs a members portal, login system, or user accounts
Client needs custom booking system, complex forms, or 3rd-party API integrations
Client needs multilingual or multi-region functionality
Client wants more than 2 rounds of design revisions - extra scope
Client wants custom animations, interactive features, or video backgrounds
Client is providing their own copy (content integration may need extra scoping)
Budget is under $10,000 - this template will not cover the scope

Project Phases

Project Setup

Invoice client and confirm deposit received
Project Handover - set up Accelo job, assign team, brief developer

Phase 1: Mockup / KR / Demo

Design homepage mockup
Create Keyword Research (KR) and meta document
Client approval on homepage mockup (up to 2 rounds of revisions)
Design inner page mockup
Client approval on inner page mockup (up to 2 rounds of revisions)
Phase 1 sign-off

Phase 2: Development

Build header and footer
Build homepage
Build inner pages
QA review of development build
Client sign-off on development

Phase 3: Copywriting

Write website copy for all pages
Client approval (up to 2 rounds of revisions)
Sign-off and upload copy to site

Phase 4: Optimisation / QA

Mobile optimisation across all pages
Page speed optimisation
Meta tags and on-page SEO implementation

Phase 5: SEO Migration

Pre-dev: URL mapping, backups
Pre-launch SEO checks
Post-launch SEO checks and redirect verification

Phase 6-8: Pre-Launch, Launch & Post-Launch

Get client approval to launch
Pause any live ad campaigns before going live
Launch website
Post-launch: client training, dev QA, SEO QA, server QA

Phase 9: Wrap Up

Send live notification to client
Final project sign-off

Notes for Sales

Design revisions are capped at 2 rounds per stage. If the client wants more, this is extra scope - flag to Daniel before promising it.
Copywriting is included but there is a limit to pages covered. If the client has a very large site (10+ pages), check with Daniel.
SEO migration is included for existing sites, but complex migrations (e.g. domain changes, platform switches) may need extra scoping.
This is NOT a Shopify or ecommerce build. If the client sells products online, use Full Custom WooCommerce.
Always pause Google/Meta ads before launch - remind the client and co-ordinate with the ads team.
If client is on a different CMS (Squarespace, Wix, Webflow etc.) and wants to stay on it - this template does NOT apply. Escalate to Daniel.