Themed Ecommerce

Budget: $13,016.67 | Est. Hours: ~70h 50m | Accelo Template ID: 223

A WooCommerce ecommerce website built on a pre-built theme, customised to suit the client brand. No custom design mockup phase. More affordable and faster than a full custom WooCommerce build. Includes theme selection, ecommerce setup, product upload, copywriting, SEO migration, launch and post-launch QA.

Use This Template When…

Client needs an online store (selling physical or digital products)
Client is happy with a theme-based design (no custom mockup needed)
WordPress + WooCommerce is confirmed as the platform
Client needs copywriting included
Client has products ready in a CSV or can supply product data
Client budget is around $13,000 and wants a faster turnaround than a full custom build
Client has an existing site requiring SEO URL migration

Do NOT Use - Escalate to Daniel When…

Client insists on a fully custom design - use Full Custom WooCommerce instead
Client does not need ecommerce - use Theme WordPress instead
Client wants Shopify - completely different project, escalate to Daniel
Client has a large product catalogue (100+ SKUs) - CSV upload scope may not cover it
Client needs custom checkout flow, subscriptions, or complex pricing rules
Client needs ERP, POS, or inventory system integration (Xero, MYOB, Unleashed etc.)
Client has very specific brand guidelines that a theme cannot accommodate
Client wants more than 2 rounds of content revisions - extra scope
Budget is under $10,000 - this template will not cover the scope

Project Phases

Project Setup - $250 | 1h 15m

Invoicing - confirm deposit received
Project Handover - set up Accelo job, assign team, brief developer

Phase 1: Mockup / KR / Demo Setup - $783.33 | 4h 10m

Admin / Client Communication
Demo CMS Setup
Theme Selection - present options, client confirms theme
KR & Meta Revisions
Website Design Sign-off

No custom homepage or inner page mockup - theme selection replaces the full design phase. Set client expectations early.

Phase 2: Development - $4,850 | 24h 15m

Header & Footer
Homepage Development
Inner Pages Development
Ecommerce Pages Development
Product CSV Upload
Ecommerce Store Setup (payment gateway, shipping, tax)
QA / Test
Development Sign-off

Phase 3: Copywriting - $1,575 | 10h 30m

Content Writing
Content Approval (up to 2 rounds of revisions)
Content Sign-off
Content Upload / Implementation

Phase 4: Optimisation / QA - $1,500 | 8h

Mobile Optimisation
Website Page Speed Optimisation
Onsite SEO - Implement Meta Tags

Phase 5: SEO Migration - $1,162.50 | 7h 45m

Pre-Development: Identify Priority Pages, Website Backup, Page Speed Data, URL Mapping & Redirections
Pre-Launch: Analytics & Tracking, Staging vs Production, Conversion & Sales Tracking (ecommerce), Page Speed Benchmark
Post-Launch: Check redirects, GA4 data, Robots.txt, Sitemap XML, Structured Data, Conversion & Sales Tracking Testing, Spot Check Priority Pages

Phase 6: Pre-Launch - $262.50 | 1h 15m

Approval to Launch
Pause Live Campaigns (if any)

Phase 7: Launch - $1,400 | 7h

Website Launch

Phase 8: Post-Launch - $1,100 | 6h

Training Session (client)
Dev QA
SEO QA
Server QA and Update

Phase 9: Wrap Up - $133.33 | 40m

Website Is Live Notification
Sign-off Task - Complete Project

Notes for Sales

No custom mockup - client picks from theme options. If they want a unique design, they need Full Custom WooCommerce.
Product CSV upload is included but scoped for a standard catalogue. 100+ SKUs or complex variants = flag to Daniel before quoting.
Ecommerce store setup covers standard WooCommerce config. Custom shipping rules, subscriptions, or B2B pricing = extra scope.
Conversion and sales tracking is included - make sure the ads team sets up the correct GA4/Meta events post-launch.
If client wants Shopify - this is a completely different project. Do not use this template. Escalate to Daniel.
Always pause Google/Meta ads before launch - co-ordinate with the ads team.
Content revisions capped at 2 rounds. More = extra scope, flag to Daniel.